2. GTM
2. GTM
The go-to-market strategy for Project Bibliotherapy and the Readers of 42 Library
Dear Reader,
Before we dive into this Thursday’s post, a big thank-you high-five to the 25 readers who subscribed in the past 7 days.
If my previous post showcased the highlights of my long strange trip, this post focuses on what’s ahead for us at Project Bibliotherapy.
In April this year, my friend and Frood For Thought co-admin
asked me a question - one which I’ve been asked several times over the past 53 months.
Chuck’s journey has been fascinating and an inspiration to us. Check out his several projects, including The 6% Club with
where they help you with your passion endeavour from idea to launch in
The newsletter he mentions above is my first paid newsletter subscription, and proof of success in the field of digital curation and creation.
Also, his latest project launched this Friday. Watch to your heart’s content - episode 1 of 18.
People like Chuck enable us to envision a sustainable future for Project Bibliotherapy - a venture co-founded by
and myself.
We are two lifelong readers who want to help people get back in touch with their authentic selves and follow their curiosity in a world full of clutter and distraction, through the art and science of reading.
Our Previous Experiments with Monetization
We have tried multiple models over the years-
[August 2020] Individually priced posts - e.g. The Bibliophile’s Guide to H2G2 at ₹42 (or $1) (now free-to-read)
[January 2022] A pay-as-you-wish support model to join the Readers of 42 and enjoy benefits like our 42 Good Reads zine (now 42: the Curious Reader’s Companion)
[July 2023] A fixed annual fee of ₹2000 for a year’s worth of benefits, including 4 Volumes of 42 and access to the Readers of 42 Library on Substack.
There has been a ton of learning and tweaking our offering along the way.
But now, we believe we are ready to welcome curious readers worldwide1 to discover Project Bibliotherapy and its mission - to enhance the world’s reading culture by empowering you to read more, read better.
A go-to-market strategy is a strategic outline of the concrete steps and considerations required to bring a new product or service to the marketplace.
[August 2024] We are ready to GTM with our global reading program 2024-2025 and its benefits :)
Who is it for?
Curious readers worldwide who are interested in reading more, reading better, reading for knowledge, reading for pleasure. (Ages 16-99+)
At the moment, we have Readers of 42 from Noida to Norway, from Boston to Bombay, from ages 15 to 78, who are enhancing their reading journey with us.
Also, a note: everyone who has joined till date or joins the Readers of 42 going forward has their membership valid from now till December 31, 2025.
Benefits:
1. Digital copies of 42: The Curious Reader’s Companion (5 Volumes)
Swipe and tap to access a selection of 42 hand-picked reads, across genres, by 42 different authors in each volume + podcasts, videos, bonus links, writing prompts, and more.
2. Paid Access to the Readers of 42 Library on Substack from now till December 31, 2025
Explore each volume of 42: The Curious Reader's Companion at your own pace or in a structured manner.
Receive nudges to read in your email inbox through -
Stay updated on the latest through our Letters to the Reader posted on
3. Priority invitations and special prices for our online and offline Reader Experiences
Guided Reading Meditations
Author sessions
Cohort-based courses (launching soon)
4. Opportunities to meet and interact with us and fellow Readers of 42 at our virtual Reader catch-up sessions. (at least once a month going forward)
5. Regular updates through our spam-free admin-only Whatsapp broadcast channel.
It's been one insane ride building PB. The above benefits have been designed after trials and feedback, across platforms, online and offline, since March 2020. Thanks for being a part of the journey.
Going forward, we would love your help!
Help curious readers worldwide discover Project Bibliotherapy and the Readers of 42 Library
Read and share our posts with your family, friends, and social networks.
Gift yourself and your loved ones a membership to our global reading program.
Partner with us to spread the joy of reading in your communities and workplaces.
Invite us to talk to your audiences about the pleasures of reading more and reading better.
Reimagine the way your kids read by enrolling them in our cohort-based courses for younger readers. (launching soon)
Project Bibliotherapy is a 100% reader-funded venture. Your support matters.
Global Reading Program Fee:
₹4200 ₹2000 or $50 $25 (Introductory offer for a limited time)
Thank you for reading :)4
Till next Thursday!5 - Nitin
PS. Questions? Thoughts? Reply to this mail [or 💌 project (dot) bibliotherapy (at) gmail (dot) com] and I will get back to you with answers (and not just 42 :P)
Drinking game - take a shot of a beverage of choice every time you spot these three words in this post :P
Readathon 2024 format - receive one great read from Vols 1-4 at 6:42 AM IST for the first 14 days each month.
Readathon 2025 format - receive a weekly reading list from Vols 1-5 on Thursdays, 8:42 AM IST.
Time to put this GTM strategy to work by reaching out to curious readers worldwide within my networks.
Also, for accountability, I’ll be tracking the number of people contacted by me as the key metric of progress.
I guess this is going to a weekly affair. Please share what you would like to read here :)